Nike's New Coach
Many managers with Nike, as Parker is a young athlete. 70s of last century, he had access to university level marathon champion Italy Soccer Jersey, in order to obtain better results, he always do it yourself running shoes. Even then not become a professional player, but Parker has always retained its own motion complex. Nine years ago, Phil. Knight, the company proposed to develop a new mission statement, Parker's choice is: to encourage each athlete to the world.
In 1977, the Parker graduated to become a Nike designer. In the 80's Nike and Reebok's fierce competition, Parker invented a style known as the visible air technology. In 1987, nike air max Series officially launched France Soccer Jersey, including the Design Parker using this multi-functional air-cushion technology training shoes. Nike Air reshape the entire Nike brand, let Parker became a star designer.
As a designer in the period, Parker single-handedly contributed to the Nike "Innovation Kitchen" was born. "Innovation Kitchen" is a designer's think-tank Nike for the Nike company into the field of sports shoes and sports apparel leader in the ambition of trying to finance athletic, artistic and scientific creation of a number of whimsical in a furnace. To this day, has served as CEO of Parker will still attend the Innovation Kitchen, playing the role of chief product designer.
Those concerned with stock prices and financial statements of the CEO compared to Parker, more concerned about the products and popular culture. Parker's office, filled with his collection, this bizarre collection of Rolling Stones guitarist portfolio includes a huge portrait of Apollo astronauts manual, guitar god Jimmy. Hendrix used the guitar, and Michael . Keaton starred in Batman's boots and so on through the time. Than the Wall Street investment banker, Parker is more like graffiti artists, tattoo designer, rapper dinner with such a person, in his view, these are people who can influence popular culture.
Addition to part of everyday, Parker is also very good at dealing with the stars. Kobe Bryant. Kobe Bryant and Tiger. Woods was once cited as a friend to Parker, he also let the fashion industry's bad boy Alexander. McQueen bought 150 pairs of Nike shoes. Parker, a star of the most successful marketing, he was never persuaded to change the image of Steve Jobs took off in front of his New Balance shoes, put on a pair of Nike air max 90.
After taking office Czech Republic Soccer Jersey, according to the different sports Parker reorganized the company's business units, re-allocation of the business area, will China and Japan as the new focus of development, but also to streamline the reporting process, reducing the regional middle management staff, presided over the company's history, a rare round of layoffs.
Through this effort, Nike's overall environment of economic recession, strong revenue growth on a quarterly earnings increase of 53%. Parker also tried to face the difficult issues that plague Nike, such as sweatshops in Asia has been much criticized and carbon emission issues. Under the auspices of the Parker, the company's team responsible for corporate responsibility and product design departments, thoroughly investigate the efficiency of all processes, toxicity, energy impact and safety. Meanwhile, Parker listed a number of design-related improvements - materials, components, construction methods, manufacturing methods, the whole digital revolution, these ideas and technologies will give rise to a "sustainable manufacturing processes, 'green' shoe line," .
It was the leadership of Knight, Nike will move to the Park compared to a sprinter, will eventually pass the baton to the a marathon runner. In this regard, a former Nike employee wealth profound meaning recalled that Parker had a unique Nike has created a race to decide who the fastest results of the air max LTD competition is not nike soccer shoes, nor who is the longest run, but who on their own estimated finish time for some distance was the most accurate perception of their ability to get the most knowledgeable people will triumph, and Parker himself who is such a victorious race. Related Posts:：
No comments:
Post a Comment