Wednesday, July 18, 2012

Endorsed By No One

Endorsed By No One

Would you prefer an athletic shoe made by a company that assumes that a superstar athlete being paid millions for an endorsement can sell you anything,Gucci Scarpe,gucci donna, or a shoe made by a company that believes in better fit and better technology as a way to earn your business?

If you prefer the marketing approach, you appear to be in the majority. If you prefer better fit and technology to more hype,coach outlet online bags, there is a good chance that you buy New Balance athletic shoes.
I was vaguely aware of New Balance shoes when I was told that I should be wearing B width shoes rather than the D width shoes I had been buying all of my life. The next time I bought athletic shoes, I found that New Balance appears to be one of the few sneaker companies offering their products in narrow sizes. New Balance shoes are typically offered in a range of widths from B or D to 4E, but some models are offered in widths of up to 6E.
While shoe giant Nike, with about ten times the annual revenue of New Balance, has built its reputation on the endorsements of athletes such as Michael Jordan and Bo Jackson, New Balance originally built its reputation on word-of-mouth or local sports fairs, and has since adopted the slogan ndorsed by No One?to reflect the fact that New Balance currently has no paid endorsements by athletes.

In 1906, William J. Riley founded the New Balance Arch Support Company to manufacture arch supports and other accessories to improve shoe fit. In 1934,Beats By Dre Studio, top New Balance salesman Arthur Hall became Riley partner. Hall had been very successful marketing the company products to people whose jobs required them to spend a lot of time on their feet.
In 1961, after Hall son-in-law and daughter had taken over the company,Louis Vuitton Handbags, New Balance introduced the world first running shoe made with a ripple sole, which was also the first running shoe available in multiple widths. That shoe,Coach Outlet Store Online, called the rackster,?became popular among running coaches and led to a growing reputation for New Balance in producing innovative and specialized footwear.

In 1972, Jim Davis bought New Balance, which at the time consisted of half a dozen people producing thirty pairs of shoes per day. Davis timing turned out to be perfect,coach outlet store online, as running took the U.S. by storm in the 1970s. In 1975,ray ban clubmaster, Tom Fleming won the New York City Marathon in a pair of New Balance shoes.
Davis wife Anne joined the company in 1978 and they expanded New Balance into a global company. In the same year, the same model New Balance shoe as worn by Tom Fleming was named the number one running shoe by Runner World magazine. This helped to reaffirm the company reputation among serious athletes.

In 1985, New Balance attempted to compete with Nike for the basketball shoe market by signing basketball star James Worthy and adding his name to a line of sneakers. However,Gucci Scarpe, New Balance had a difficult time in the basketball shoe market,Coach Outlet Store, leading them to drop all production of such sneakers. This also led New Balance back to its successful campaign of concentrating on producing good shoes, and to the adoption of the slogan that makes up the title of this article.

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